19 for 20

A collection of 19 books to use in 2020 to be a better manager, entrepreneur, C-suite officer or just a better contributor

How to Cause a Customer to Adopt a New Mindset That Creates a Raving Fan

It started off as a regular incoming sales call, then I told the customer that he wasn’t yet ready to buy our product and he should learn some more before he bought.

Culture AND Performance Why You Need Both

While culture is needed to bring together like minded people and have a healthy work environment, without results — meaning sales and profit — a true desire to perform well — all you have is a mutual admiration society.