SWOT Analysis - Threats and Weaknesses
Threats and Weaknesses - Threats can come in many different forms. They are issues that have the ability to threaten your business, to impact your sales and profits, to change the marketplace in which you compete, to either put you at a disadvantage or to put you out of business.
Weaknesses are the internal threats, those issues that are generally contained within the company, such as
And threats are generally external, ranging from your industry to the market as a whole, such as
Internal weaknesses are the most manageable as you have some ability to control the problem and the ability to create a solution.
External threats are the least manageable as the problem is outside of your control. The best way to deal with external threats is the ability to control your response and your ability to adapt to a changing environment.
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